Honing your off-site SEO is the other strategy you will need to focus on if you want to feature above your competitors for all your key terms. The simplest way of describing this area of SEO is that it all revolves around persuading authoritative, high-quality websites to link to yours; again, however, succeeding at this has become far more complex in recent years. Getting links from this kind of source is a sure-fire method of improving your rankings. Skip to content. What is SEO and why does it matter? On-site SEO There are loads of ways you can make your website more SEO-friendly — so many, in fact, that it can be tricky deciding where to start.
Here are just a few examples of some of the most important: — Make sure your site has a clean and logical URL structure. Off-site SEO Honing your off-site SEO is the other strategy you will need to focus on if you want to feature above your competitors for all your key terms.
Contact Number. We'll also consider a little SEO and copywriting.
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We'll even help you think about relevant "calls to action" that turn visitors into enquiries. So roll up your sleeves and read on — with our support you'll have a professional online presence in no time.
- The Beginner’s Guide to Technical SEO;
- Primary Sidebar?
- Why is SEO so important?.
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As you won't be able to do anything bespoke at this stage, you'll want to sift through all of the templates these website builders offer. Ok, so they're pre-designed and not very unique but they can be customised and still look very professional. The thing we love about Wix is that when you sign up, it asks you a few questions to determine who you are, what you do and how much support you need.
Basically, they do all the thinking for you. Choose from dozens of themes or customise your own. Then you can click, drag and drop the different sections of each page until you're happy with the design and content. It's as simple as that. Whatever you do, make sure you use good quality imagery throughout.
SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO
Hire a professional photographer to take some portrait shots that you can add to your About page and social media profiles. And for your case studies, if you can't sort original photographs, make use of all the templates out there. For digital mockups , we love Screely , Screenpeek and Shotsnapp.
If your work is more traditional, then Shillington has just launched this epic list of 50 free mockups to bring your projects to life. Your website's navigation doesn't have to be complicated. If you're a designer, illustrator or photographer you only need to have the basic information people will expect. These pages aren't just there to provide information; they exist to offer reassurance to potential clients and employers that you are genuine.
You don't want visitors to get frustrated if they can't find more background on you, for example. Everything should be available so people can check you out. This isn't the time to get "clever" with how you name the different sections, either. A blog is a blog. Don't be silly. An About page is an About page. And so on. Stick to the familiar to build trust and credibility and avoid annoying visitors. It's also universally agreed that no matter which web pages you add, it's best to keep them to under six options. And if you must have drop-down menus under each main item, try to stick to less than six there, too.
The other unspoken rule in web design is that all content should only be two clicks away. It's a poor show if visitors have to go through lots of content before they can finally find what they're looking for. For some extra reading, Wix has shared its own tips on website navigation as well as best practices and great examples. If you're worried about being found online, website builders won't let you down.
They wouldn't be able to exist if they weren't SEO-friendly. Their value would be worthless. Wix more than covers the SEO basics but also has advanced tools to further boost your website. With SEO, all you need to remember is that is comes down to three key ingredients: technical, content and reputation. Imagine you're at an exclusive party and Google is the host you want to impress.
You'll want to get their attention, so you'll dress the right way, wear the right shoes. You'll make an effort and fix your hair nice. Then you'll talk confidently about yourself and what you do. And others will talk about you, too. Suddenly, Google will think you're important and will move you into the VIP area at the party.
To get great rankings, your website has to stand out too.
It needs to get the technical basics right. Wix has this all built-in. And then you have to consider the content and your reputation, i. Doing so helps search engines to better understand what keywords they should rank a page for. First you map keywords to pages based on relevance. Also take into account the fact that keywords with a lot of competition need to be mapped to strong pages within your website. Your homepage is a great example of a strong page.
As a rule of thumb, pages with little content can only be optimized for one or two keywords. Pages with a lot of content, say more than words, can often be optimized for 5 to 10 keywords. In the screenshot below, the title tag is marked with an orange rectangle, and the meta description with a blue one. The title tag looks like this:. Meta description The meta description describes a page in one or two sentences. It should describe what visitors can expect on a page. The meta description looks like this:. Headings are used to visually indicate a hierarchy and help visitors quickly scan a page.
Including keywords in your headings contributes to the rank for these keywords. There are six heading levels: H1—H6. An H1 heading looks like this:. H1 headings should be relevant for a page and unique within your website.
The H1 heading should be the largest heading on a page, then the H2 heading, then the H3 heading, etc. By body content, we mean the visible content on a page. When writing this content, apply the inverted pyramid approach.
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This means you start with the most important information first and then continue with the rest. As a rule of thumb, make sure a page contains at least words of body content. Focus first on the readability of your text. Over-optimizing may hurt your rankings, and it causes visitors to leave.
Links pass on authority and topical relevance from one page to another. This goes for links from within the same website — called internal — as well as for links from outside a website — external links. If you want to rank with a page, you need to first make sure that page is getting as much authority and topical relevance as possible from your other pages.
Your homepage is a great example of a page that carries a lot of authority. While search engines make their own efforts to determine what type of content is on a page, you can help them with this by adding structured markup. Structured markup tags are strong clues for search engines about content types.